PRIVACY
Privacy Policy
Last updated: August 2026
1. RESPONSIBLE PARTY
APEX Motion, S. Wurmbrand
Sole proprietorship
Platzhalterstrasse 1
8000 Zürich
Switzerland
Phone: +41 44 123 45 67
APEX Motion is responsible for the processing of personal data described in this Privacy Policy.
2. SCOPE
This Privacy Policy explains how APEX Motion collects, uses, stores and otherwise processes personal data when you visit apexmotion.ch, use the website, submit an enquiry or otherwise communicate with us.
Our website is operated from Switzerland and may be accessed by visitors from Switzerland and other countries, including the European Economic Area and the United Kingdom.
3. PERSONAL DATA WE COLLECT
When you submit an enquiry through our website, we may collect the information you provide, including:
First name
Last name
Email address
Phone number, if provided
Country
Enquiry type
Model or interpretation of interest
Message and other information voluntarily provided
We may also process information generated through subsequent correspondence with you.
4. HOW WE USE PERSONAL DATA
We may process personal data to:
Respond to enquiries and communicate with prospective and existing customers
Provide information about APEX Motion models, bespoke commissions, events and commercial projects
Prepare, discuss and administer potential orders or business relationships
Operate, maintain and secure the website
Understand how visitors use the website
Improve the website, services and customer experience
Measure the effectiveness of marketing activities
Prevent misuse, fraud and security incidents
Comply with legal and regulatory obligations
Establish, exercise or defend legal claims
Where applicable, processing is based on your consent, the performance or preparation of a contract, our legitimate business interests or compliance with legal obligations.
5. CONTACT FORM AND COMMUNICATION
When you submit the contact form, the information entered is transmitted to APEX Motion for the purpose of handling your enquiry.
The website does not provide customer accounts, online checkout or online payment processing.
Communications and enquiry information may be retained where reasonably necessary to respond to you, manage a potential or existing business relationship, maintain business records or comply with legal obligations.
6. EMAIL
APEX Motion uses Microsoft services for business email and communications.
Personal data contained in emails and related communications may therefore be processed through Microsoft systems and infrastructure.
The location of data processing may vary depending on the relevant service configuration and infrastructure used by Microsoft.
7. WEBSITE HOSTING
The APEX Motion website is created and hosted using Framer.
When you access the website, Framer and infrastructure providers used in connection with the website may process technical information necessary to deliver, operate, secure and maintain the website.
This may include IP addresses, device and browser information, request information, timestamps and other technical data.
8. ANALYTICS
We may use analytics technologies to understand how visitors interact with the website and to improve its performance, content and user experience.
Depending on the technologies enabled on the website, analytics may involve processing information about visits, interactions, devices, browsers, approximate location and referral sources.
Where consent is legally required, non essential analytics technologies will only be activated after the relevant consent has been provided.
The analytics services used on the website may change over time. This Privacy Policy may be updated accordingly where necessary.
9. COOKIES AND SIMILAR TECHNOLOGIES
The website may use cookies and similar technologies.
These may include technologies required for the operation and security of the website as well as, subject to your choices and applicable law, analytics, marketing and tracking technologies.
Where required, a cookie consent interface allows visitors to accept or reject non essential technologies.
You may withdraw or change your consent through the available cookie settings where this functionality is provided.
Strictly necessary technologies may be used without consent where permitted by applicable law because they are required for the operation, security or functionality of the website.
10. MARKETING AND TRACKING
With your consent where required, APEX Motion may use marketing and tracking technologies to understand the effectiveness of advertising, measure interactions with marketing campaigns and support relevant advertising activities.
Such technologies may involve third party service providers and may process online identifiers, device information, interaction data and similar information.
Non essential marketing and tracking technologies that require consent will not be activated before the relevant consent has been provided.
11. RECAPTCHA AND SECURITY
The website may use reCAPTCHA or comparable security technology to protect forms and website functionality against spam, automated submissions and misuse.
When such technology is used, technical and device related information may be processed by the relevant provider for security and abuse prevention purposes.
Where required by applicable law, the use of non essential technologies associated with such services will be subject to the appropriate consent mechanism.
12. SOCIAL MEDIA AND EXTERNAL LINKS
The website may contain links to external platforms, including Instagram, YouTube, X and Facebook.
These are external links. When you follow an external link, you leave the APEX Motion website and the privacy practices of the relevant third party apply.
APEX Motion does not control the processing of personal data carried out independently by those third party platforms.
13. SERVICE PROVIDERS AND DISCLOSURE
APEX Motion may disclose personal data to service providers where reasonably necessary to operate the website, provide communications, maintain IT infrastructure, analyze website usage, provide security, support marketing activities or otherwise operate the business.
Service providers may process personal data only to the extent relevant to the services they provide and subject to applicable contractual and legal requirements.
Personal data may also be disclosed where required by law, governmental authority or legal proceedings, or where reasonably necessary to protect legitimate legal interests.
14. INTERNATIONAL DATA TRANSFERS
Some service providers used by APEX Motion may process personal data outside Switzerland, including in countries that may have different data protection standards.
Where required, appropriate safeguards are used for international transfers, such as recognized contractual safeguards or other legally permitted transfer mechanisms.
Data may also be transferred to countries recognized by the relevant authorities as providing an adequate level of data protection.
15. DATA RETENTION
Personal data is retained only for as long as reasonably necessary for the purposes for which it was collected, including handling enquiries, maintaining customer and business relationships, complying with legal retention requirements, resolving disputes and protecting legitimate business interests.
Retention periods may therefore vary depending on the nature of the information and the purpose for which it is processed.
Data that is no longer required will be deleted or anonymized where appropriate, subject to applicable legal obligations.
16. DATA SECURITY
APEX Motion takes reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration or disclosure.
However, no internet based transmission or storage system can be guaranteed to be completely secure.
17. YOUR RIGHTS
Depending on the applicable data protection law and your circumstances, you may have rights concerning your personal data, including the right to:
Request information about personal data processed about you
Request access to your personal data
Request correction of inaccurate personal data
Request deletion of personal data where legally applicable
Request restriction of certain processing
Object to certain processing
Withdraw consent for future processing where processing is based on consent
Request data portability where applicable
These rights may be subject to legal requirements, restrictions and exceptions.
You may also have the right to submit a complaint to the competent data protection authority.
18. PRIVACY REQUESTS
Questions about this Privacy Policy or requests concerning your personal data may be sent to:
APEX Motion
We may request appropriate information to verify your identity before responding to a request where necessary.
19. CHANGES TO THIS PRIVACY POLICY
APEX Motion may update this Privacy Policy when the website, services, technologies used or applicable legal requirements change.
The version published on this website at the relevant time applies.
The date of the latest update is shown at the top of this page.